Post by account_disabled on Dec 3, 2023 20:01:22 GMT -8
When launching a campaign, several options are possible, all visual: Carousel: to scroll through multiple images or videos, Photo: to present a photo in your ad, Video: to present a video in your ad, Collection: to easily present your products to Internet users. Facebook Ads ad formats Ad formats available by Facebook Ads campaign type Until 2020, Facebook limited the distribution of ads whose visuals contained more than 20% text. Now ads show even if they contain a lot of text, but too high a text-to-image ratio can hurt their reach. And that's normal, the location corresponding to the visual aims to broadcast a visual (logical, right?). Facebook believes that advertisements contain enough space dedicated to text so as not to add text to the visuals.
Advertisers must therefore make sure to offer a short but direct message. So, if a company relies on a visual strategy and does not need text to convince the Internet user, advertising on Facebook can be more interesting than the Google search network. example-carousel-facebook-ads Phone Number List Example of using a Carousel ad on Facebook Ads 3. HOW TO REACH YOUR TARGET AUDIENCE ON THESE 2 ADVERTISING NETWORKS? One of the main differences between the Google Ads search network and Facebook is the way of targeting the audience. 3.1 GOOGLE ADS, AN IDEAL PLATFORM FOR SELLING YOUR PRODUCTS AND SERVICES When it comes to meeting an Internet user's need, Google Ads almost always wins over Facebook Ads.
This is the ideal platform if your customers tend to research your products and services before making a purchase. Ads through Google Ads can put your business in front of a potential customer at the moment they need that service. Let's take an example: if a person is planning to get married in the next few weeks or months, there's a good chance they're looking to dress for the occasion. It is therefore possible that it goes through the Web and enters the query “wedding dress” in Google: query-wedding-dress-google-ads Here is the top of the Google results page for the query “wedding dress” If you sell wedding dresses, it's a safe bet that the Internet user who carried out this search is potentially interested in your products.
Advertisers must therefore make sure to offer a short but direct message. So, if a company relies on a visual strategy and does not need text to convince the Internet user, advertising on Facebook can be more interesting than the Google search network. example-carousel-facebook-ads Phone Number List Example of using a Carousel ad on Facebook Ads 3. HOW TO REACH YOUR TARGET AUDIENCE ON THESE 2 ADVERTISING NETWORKS? One of the main differences between the Google Ads search network and Facebook is the way of targeting the audience. 3.1 GOOGLE ADS, AN IDEAL PLATFORM FOR SELLING YOUR PRODUCTS AND SERVICES When it comes to meeting an Internet user's need, Google Ads almost always wins over Facebook Ads.
This is the ideal platform if your customers tend to research your products and services before making a purchase. Ads through Google Ads can put your business in front of a potential customer at the moment they need that service. Let's take an example: if a person is planning to get married in the next few weeks or months, there's a good chance they're looking to dress for the occasion. It is therefore possible that it goes through the Web and enters the query “wedding dress” in Google: query-wedding-dress-google-ads Here is the top of the Google results page for the query “wedding dress” If you sell wedding dresses, it's a safe bet that the Internet user who carried out this search is potentially interested in your products.