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Post by account_disabled on Dec 8, 2023 20:25:59 GMT -8
Advertising to amplify the product launch The third key factor to be successful in your product launch is to make it known. To do this, advertising on digital platforms is the best option considering two aspects: It is more economical than outdoor advertising You can specifically segment the people who are your target. While a TV spot can cost you thousands of pesos, advertising in digital media is much cheaper because technology has been developed that allows us to connect with the audience. Marketing Strategy. Marketing Content Plan An essential action in launching a product is to have a marketing content plan that considers: social networks, blog and press releases. The objective is to plan effective and two-way communication with the audience. It is not Digital Marketing Service enough to have a presence on social networks, it is important that you are prepared to answer all your consumers' questions and start conversations. To do this, you can hire a community manager who will be responsible for creating and managing communities and/or contract the development of a chatbot. A chatbot can be your right arm to receive people's comments and respond to their concerns. There are many myths regarding the chatbot, including that it is expensive and that it is not natural. This is completely false, a chatbot can be as natural as you want, it just takes a little creativity to give it the human touch. If you want to know more about how a chatbot works, we invite you to listen to our podcast on Spotify or you can watch the video on YouTube. Marketing Strategy 5: Nurture your prospects through content Inbound Marketing.
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