Post by account_disabled on Jan 12, 2024 19:04:09 GMT -8
Note : Ads ad is eligible to serve and participates in an auction. Your ad position may change as a result of competition, search criteria and the quality of your ad over time. General formula for Google Ads ad ranking Higher bids for ad clicks in Google Ads do not always reflect the highest ad ranking. The table below shows the ad rank calculations for 4 advertisers competing in an auction for the highest possible position in Google search results. Why is ad ranking important for the final auction result in Google Ads?
Ad ranking is important for the final auction result in Google Ads because it determines the position of your ad in the search results and the Google advertising network. Google sets minimum ad ranking thresholds that indicate wh B2B Email List ether an ad will appear on Google's website or partner platforms. They are determined dynamically for each auction. Example The table above shows 4 advertisers competing in the auction with Google Ad Ranks 20, 16, 12, and 8. If the minimum Ad Rank threshold for Sponsored Results is 16, only Ad Ranks 1 and 2 will display.
Advertisers #3 and #4 do not meet the minimum Ad Rank thresholds, so their ads will not appear in search results or on the Google Display Network. 5. Advertising context The last main factor that determines the outcome of an auction in Google Ads is the context. Therefore, when determining the ranking of a PPC ad, the following factors are taken into account: searched phrases, user's location when entering a query in the Google search engine, type of device used (mobile or desktop), search time, specificity of the entered keywords, competitor ads and search results displayed on Google's website, other user signals and attributes.
Ad ranking is important for the final auction result in Google Ads because it determines the position of your ad in the search results and the Google advertising network. Google sets minimum ad ranking thresholds that indicate wh B2B Email List ether an ad will appear on Google's website or partner platforms. They are determined dynamically for each auction. Example The table above shows 4 advertisers competing in the auction with Google Ad Ranks 20, 16, 12, and 8. If the minimum Ad Rank threshold for Sponsored Results is 16, only Ad Ranks 1 and 2 will display.
Advertisers #3 and #4 do not meet the minimum Ad Rank thresholds, so their ads will not appear in search results or on the Google Display Network. 5. Advertising context The last main factor that determines the outcome of an auction in Google Ads is the context. Therefore, when determining the ranking of a PPC ad, the following factors are taken into account: searched phrases, user's location when entering a query in the Google search engine, type of device used (mobile or desktop), search time, specificity of the entered keywords, competitor ads and search results displayed on Google's website, other user signals and attributes.